Juventus and art meet again. The club will take part in the 25thedition of “Artissima”, the biggest contemporary art fair in Italy that takes place every year in Turin.
This is not the first time that the Bianconeri colours are mixed with the art world, as demonstrated for example by the various initiatives undertaken by the launch of the club’s new visual identity, including the two participations in the “Design Week” and Crafting activities. Juventus continues its path of “contamination” of external worlds not directly linked to football, but to culture, society and entertainment.
It will be the absolute premiere of the “Junior” section of Artissima, which will be set up directly in exclusive collaboration with Juventus and which will consist of a space where children aged 6-11 can enjoy an artistic and educational experience, led by the Argentine artist Alek O., based on the principles of playing, sharing and teamwork with the aim of creating a large environmental installation.
Presenting the event, Ilaria Bonacossa, director of Artissima, stressed the importance of the collaboration: “Artissima Junior is a project that I care a lot about, because I think that contemporary art, if exposed to someone at a young age, can represent an important tool for the rest of one’s life. Thank you to Juventus who, with the support of ZonArte, will allow us to create a large environmental installation with the children.”
The art fair featuring Juventus and Artissima will take place between 2 and 4 November at the oval pavilions at Lingotto.