Saturday against Bologna at the Allianz Stadium will be a special event from the moment the "Bianconeri" set foot on the pitch. Why the need for the quotation marks? That evening will be anything but black and white because Juve will play in a kit that will be a truly colourful work of art.
The Juventus 2021/22 Fourth Kit, this year, as always powered by adidas, was born from the ideas, vision and art of Eduardo Kobra, the famous Brazilian street artist. A name that those who have been following recent events in the Juve world should be familiar with, because just a few weeks ago we revealed the wonderful initiative of which he is at the heart of in his native Brazil, painting the mural of the Juventus Academy in Perus, a district in the north-west of his hometown São Paulo.
His masterpiece, which through the smile of two children aims to capture the values of education, union and inclusion of football, which Kobra, who has always paid great attention to social issues, loves to represent through the use of geometric shapes and striking colours. Those same colours that literally are painted on the Fourth Kit.
Colours and football, therefore, come together in a kit which, like the street art of which Kobra is one of the greatest exponents, strives to communicate inclusive values, wants to tell the story of a world in which differences merge to create something great.
In fact, Kobra says, “What we express, and how we do it, says a lot about who we are. We can't be the best version of ourselves if we don't embrace diversity, because differences are what makes us unique, and that's why adidas and Juventus are the perfect partners to work on this special project, which I hope will resonate with the public. I had a lot of fun creating this artwork.”
"Once again Juventus and adidas innovate with an exceptional project that breaks the mould and goes beyond the classic model of working together,” the words of Giorgio Ricci, Juventus Chief Revenue Officer, “Together with our partner adidas, we have embraced Eduardo Kobra’s visionary ideas, producing this surprising, colourful kit, which celebrates inclusion and which will certainly thrill our fans all over the world.”
The Fourth Kit is produced with recycled material, a feature that puts sustainability at the centre of the project, and uses AEROREADY - FEEL READY technology, which allows you to stay fresh even as the temperature rises. From today, available on the Juventus Official Online Store and on-the-street stores.