Juventus and Gilus Mix, a newly launched black coffee brand of Torabika, are now Regional Partners after their partnership agreement was announced today by the club.
This partnership with Gilus Mix will not only increase Juventus’presence in Indonesia, but it will reach a younger generation of fans in the country, which is an important area of focus for both club and partner.
“We are proud to announce Gilus Mix collaboration with Juventus,” Said Jonathan Setiadi, Marketing Director of Torabika Eka Semesta, producer of Gilus Mix. Setiadi added, “Indonesian youngsters are huge fans of soccer, and Juventus has a huge fan base in Indonesia, therefore we believe that this collaboration will enhance Gilus Mix brand relevance to its consumer, the Indonesian young coffee drinkers.”