Tradition and innovation – two concepts at the very heart of Juventus’ new logo and visual identity – form the inspiration behind the club’s third kit by adidas for the 2017/18 season.
While the military green and inclusion of the iconic black and white stripes across the chest represent a nod to the past, the shirt simultaneously reflects Juventus’ modern outlook by featuring its sleek new logo – the symbol of the club’s ‘Black and White and More’ brand identity.
Juventus’ third kit will go on sale from 21 July at Juventus Official Online Store.