A visionary style that goes beyond convention and establishes new standards in fashion.
This was how we described the style of the new Icon collection. A collection that has been able to give life to an innovative and modern concept, transforming the new visual identity of Juventus into something concrete and tangible while also managing to convey the club's fundamental values in the fashion world.
Here we have presented the new Icon collection with the Juventus logo at the heart of each garment.
Today our intent, however, is to tell you about a series of iconic streetwear products that Juventini can wear to proudly show their attachment to the shirt with a top-six must-wear list - five from the Icon collection and one from the Essential collection - guide of sorts to negotiate your way around the Juventus streetwear universe.
THE ICONIC BEANIE
ICON COLLEGE JACKET
ICON PINK DENIM JACKET
ICON HOODIE & PANTS GREY COLOR
ICON TRACKTOP & PANTS
ESSENTIAL BLACK HOODIE