An open and inclusive approach, a “glocal”, economic and dynamic perspective are the main features of the sustainability strategy pursued by Juventus. Juventus is committed to sharing its expertise to partecipate actively in the definition of a sustainability model for the football industry.
Since autumn 2013, the Club has been pursuing astructured path toward sustainability, with annual portingconsistently in line with the latest generation of GRI (GlobalReporting Initiative) guidelines and hich has involvedseveral stakeholders, in the belief that the cooperation andpartnership between a multiplicity of actors can help achievea more responsible football.
Year after year, Juventus has succeeded in forming its ownapproach to sustainability, through progressive targets andnew developments that have allowed it to grow and improveover time from an economic, social and environmental pointof view. Three elements that all football clubs must face inorder to excel in their industry.
From the very onset, Juventus has pursued its sustainabilitypath in harmony with its business. This inclination, which hasbeen confirmed by stakeholder engagement, has led todayto the identification of three key areas: Sport Management,Intangibles & Brand Management and Operational &Commercial Stadium Management.