An open and inclusive approach, a “glocal”, economic and dynamic perspective are the main features of the sustainability strategy pursued by Juventus. Juventus is committed to sharing its expertise to partecipate actively in the definition of a sustainability model for the football industry.

    Since autumn 2013, the Club has been pursuing a structured path toward sustainability, with annual  reporting consistently in line with the latest generation of GRI (Global Reporting Initiative) guidelines and which has involved several stakeholders, in the belief that the cooperation and partnership between a multiplicity of actors can help achieve a more responsible football.

    Year after year, Juventus has succeeded in forming its own approach to sustainability, through progressive targets and new developments that have allowed it to grow and improve over time from an economic, social and environmental point of view. Three elements that all football clubs must face in order to excel in their industry.

    From the very onset, Juventus has pursued its sustainability path in harmony with its business. This inclination, which has been confirmed by stakeholder engagement, has led today to the identification of three key areas: Sport Management, Intangibles & Brand Management and Operational & Commercial Stadium Management.

    Approach to sustainability
    Sustainable Local Development
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