Sustainability

This vision takes shape through the “Black, White & More” strategy.

“Black & White” embodies what Juventus is: football, history, excellence, passion, a sense of belonging and the constant ambition to push beyond its limits.

“More” represents what goes beyond: responsibility towards people, communities and the environment, and the commitment to making a positive contribution wherever the Club operates.

With a global community of millions of fans and enthusiasts, Juventus recognises its impact and the role it can play in fostering a more inclusive and responsible culture. This is why sustainability remains an integral part of the Club’s journey, both on and off the pitch.