Tifosi all'Allianz Stadium

PEOPLE

People First

Integrate ESG principles into the Club’s culture and activities, both on and off the pitch, to empower people through:

  • Initiatives that foster personal and professional development, engagement and well-being;

  • A working environment that inspires excellence and a sense of belonging to a great team.

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Sustainable Glocal Club

Promote the core values of sport, such as fairness and teamwork, at both global and local levels through:

  • Targeted initiatives that deliver a significant social impact on local communities;

  • Meaningful projects in the regions around the world where the Club operates (e.g. through its Academies and Fan Clubs).

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Fan Centrality

Build a cohesive network where the principles of diversity, equity and inclusion bring together fans, athletes and partners.

The Club is committed to:

  • Increasing fan engagement;

  • Ensuring fans have full access to sports facilities.

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OUR CAMPAIGNS

We are aware that by reaching millions of people internationally, the digital environment represents a valuable tool to raise awareness about global issues and promote positive change. For this reason, we have developed awareness and communication campaigns dedicated to our audience, with the aim of generating a significant social impact.