Sustainability

This vision comes to life through the Black, White & More strategy.

“Black & White” represents the essence of Juventus: football, competition and the pursuit of excellence on the pitch. “More” represents what goes beyond the game: responsibility towards people, communities and the environment, and the commitment to making a positive contribution to the communities and areas in which the Club operates.

With a global community of millions of fans and supporters, Juventus recognises its impact and the role it can play in promoting a more inclusive, responsible and forward-looking culture. This is why sustainability remains an integral part of the Club’s journey, on and off the pitch.