Juventus is a listed professional football club which, with its more than century-long history, has become one of the most representative and popular teams both at Italian and global level. The Company core business is the participation in national and international competitions and the organisation of matches. The main income sources of the club derive from broadcasting and media licensing activities (for all relevant competitions); sponsorships; stadium and friendly match revenues; direct retail, e-commerce and brand licensing for product manufacturing; and other fan service offerings (e.g. memberships, football academies, etc.…). Moreover, Juventus also obtains further income from managing multi-annual player sporting rights.
Our story starts with a group of friends united by the passion for football - a special game that had just been “imported” from England - who met on a bench on Corso Re Umberto, one of the major boulevards in the centre of Turin… it was 1November 1897, a day that reshaped Italian sporting history forever. In fact, since then, Juventus has won +70 titles in all competitions, becoming the most successful and beloved Italian club with +440 million fans worldwide.
Today Juventus owns its stadium, which was inaugurated on 8 September 2011 and was named the Allianz Stadium from 2017/18 season. In addition, Juventus has its own modern sports centre located in Vinovo, which opened on 15 July 2006 and was designed exclusively for Juventus’ Youth and Women teams. On 17 July 2017, Juventus transferred its registered offices to the new complex owned by the J Village Property Fund, which is situated in the near vicinity of the stadium, and where, from the 2018/19 season onwards, the First Team’s new training centre has been located.
Other recent realized investments are connected to the openings of J Museum (2012), J Medical (2016), J Hotel (2019), Honk Kong Office (2019) and the incoming inauguration of the Concept Store. In the last few years Juventus has also broadened its sporting perimeter by creating Juventus Women sector (2017/18 season) and introducing Juventus U23 team (2018/19 season), which participates in Serie C professional championship.
Juventus shares are listed on the electronic equity market of Borsa Italiana.
Juventus is controlled by EXOR N.V., a company based in Amsterdam and listed on the Milan Stock Exchange, which holds 63.8% of the share capital.
EXOR N.V. is one of Europe's leading investment companies and is controlled by Giovanni Agnelli B.V