In recent years Juventus has invested deeply in a comprehensive real estate project, allowing the club to become a true entertainment power-house, always keeping football at its core.
Juventus’ investments comprise of multiple different assets (Allianz Stadium, Juventus Museum, J Medical, Juventus headquarter, Juventus Training Center for the First Team and Juventus Training Center in Vinovo for Youth and Women) and the J Village (J Hotel, J College and the Concept Store). In this process, Juventus has been the first football club to create a proper Real Estate Fund to support these substantial investments.
The club, in partnership with many different public and private counterparties, has been able to fully redevelop and requalify Continassa Area via multiple diversified types of commitment (full ownership, joint-ventures, partnerships, minority stakes…); with flexible contractual terms that have granted Juventus the possibility to work with best-in-class partners.
Allianz Stadium and J Village represent entertainment in its purist form (sports, exhibition, hospitality, education, high-tech experience and F&B). Players, fans, tourists, visitors and employees all benefit from this unique and innovative offering with multiple hand-tailored experiences available.