Premium Club


Attending the game at the Allianz Stadium is only one of the components of the show: with Juventus Premium Club you can reserve the best place for yourself and your guests to enjoy an unrepeatable experience even before the kick-off. Through a reserved and dedicated path, you can access exclusive areas and services that will transform your stay at the stadium into an unforgettable day of exclusive comfort, with an excellent hospitality services at your disposal, and in the company of your team. Juventus Premium Club is also the corporate hospitality project signed by Juventus, a very solid public relations tool available to companies at the Allianz Stadium, where they can entertain customers and partners for lunch or dinner before the game, giving them unforgettable emotions.


Sky box

The Sky Box is the business context par excellence, a private and customisable sitting room, equipped with every comfort, with ten comfortable armchairs and excellent views of the field.



The most exclusive place among the Premium areas, where history is confronted with the present, a space in which to live in a context reserved for managers, directors, authorities and guests of the Company.



Legends Club is the place chosen by the Juventus legends to experience all the emotions of the game from an ideal position and with the best comforts.



Is the hospitality area with the longest tradition, that has managed to combine exclusive service and an environment with a completely unique and physical proximity to the team. This is thanks to the proximity to the pitch and the fusion between the stands and the First Team bench.


Club Boniperti

This tribune is dedicated to having an indelible mark on the history of the club, transferring them, first as a player, and then as President, to those personality traits that are still typical of the Old Lady today: winning style and first-place mentality The proximity to the field, combined with an informal but full of comfort hospitality service, are the key to the success of this Club.


Club Sivori

Club Sivori is dedicated to a champion who was a mix of talent and passion. It is aimed at those who want to experience the game in an informal environment, but with the convenience of a welcome service that makes a substantial difference to that of the public stands.



The only hospitality on the east side of the Stadium, it’s an irresistible invitation to savor the emotions of Match Day with something extra: to experience the match at 360 degrees, pampered by excellent services in a relaxing atmosphere.


Reserved area

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