Name: Giovanni
Surname: Carnevali
Role: Chief Executive Officer and General Manager
Nationality: Italian
Giovanni Carnevali is one of the most authoritative and respected executives in the Italian sports industry, with over forty years of experience in sports management, marketing and business development.
In 1996 he founded Master Group Sport, helping to establish it as a leading organisation in sports marketing and in the delivery of major national and international events.
With deep expertise in the sports and football sector, he has built his career through roles of increasing responsibility, developing a comprehensive vision of the sporting, managerial and institutional dynamics that characterise the industry.
Since 2014, he has served as Chief Executive Officer and General Manager of U.S. Sassuolo Calcio, leading the Club through a sustained phase of growth and consolidation.
Over the course of his career, he has gained extensive experience in the management of complex organisations, commercial development, institutional relations and sports governance. As a Board Member of Lega Serie A, he has contributed to key strategic forums focused on the evolution and growth of Italian professional football.
Carnevali brings with him a proven ability to define and execute sustainable development strategies, creating value through a leadership approach grounded in expertise, vision and a deep understanding of the industry.