Name: Peter
Surname: Silverstone
Role: Chief Business Officer
Nationality: Scottish
Peter began his career at Morgan Stanley (2000–2004), building analytical and financial skills that he later applied to the sports industry. From 2004 to 2015, he worked at Kentaro, Silverstone Sports Consulting, and Pitch International, focusing on sports marketing and commercial development.
In 2015, he joined Arsenal FC, where he led Business Development and later served as Chief Commercial Officer. He then took on a senior international role at OneFootball and, in 2022, became Chief Commercial Officer at Newcastle United.
He is now Chief Business Officer at Juventus, bringing over twenty years of international experience in business development and strategic partnerships.
Peter Silverstone
