An international Executive Master in Sport & Entertainment developed by Juventus and Politecnico di Torino, designed for managers and professionals seeking a systemic perspective to navigate complexity and drive change across the sport and entertainment industries.
Complexity is becoming a defining feature of this century. Innovation and change are increasing the complexity of the system in which organisations operate. Sport & entertainment are no exception.
They are increasingly complex systems, where the different components of an organisation and its stakeholders are deeply interconnected. A decision made in one part of the system can generate both direct and indirect effects across others, making it difficult to understand its consequences through a purely functional lens.
Most professionals have deep expertise in their own field. What they less often have are the tools to understand how their actions influence the system as a whole.
Systems Thinking provides this perspective: moving beyond individual decisions and traditional silos to identify interdependencies, cascading effects and trade-offs, building models capable of creating long-term value.
As technologies evolve, audiences change and economic, social and environmental considerations influence decision-making, the ability to understand and navigate complexity is becoming increasingly valuable.
For the future of the industry.
For the organisations.
For the people within them.
Rather than approaching separate disciplines, the programme uses Systems Thinking as a common lens to connect them and understand how they influence one another.
Two complementary perspectives bring this approach to life.
Scientific rigour, Systemic Design expertise, innovation and enabling technologies provide the methods and tools to interpret complex systems and support more informed decision-making.
A real-world complex organisation where football, business, sustainability, media, innovation and fan relationships continuously interact. Direct access to Juventus professionals and facilities allows participants to observe the opportunities and trade-offs generated by complexity.
Professionals from clubs, leagues, federations and other sports organisations operating at local, national and international level.
Professionals working across live entertainment, music, festivals, exhibitions, major cultural events, stadiums and venues.
Professionals involved in major events, tourism, mobility, territorial development and community engagement.
Former athletes looking to consolidate a managerial career within the sport and entertainment industries.
Get the full brochure to explore the programme in detail and connect with our master's team.
What is the Executive Master in Sport & Entertainment developed by Juventus and Politecnico di Torino?
The International Executive Master in Systems Thinking for Sport & Entertainment is an international educational programme developed by Juventus and Politecnico di Torino. It equips sport and entertainment professionals with the tools and skills to understand and manage organisational complexity through an integrated, systemic approach.
Who is the Master designed for?
The Master is designed for managers and professionals working in clubs, leagues, federations and sports organisations, as well as those involved in entertainment, major events and public institutions. It also welcomes former athletes looking to develop a managerial career in the sport and entertainment industries.
Where does the Master take place?
The Master follows a blended learning model, combining online sessions with on-site activities at Politecnico di Torino and Juventus facilities. The graduation ceremony will take place at Allianz Stadium.
How long does the Executive Master last?
The programme runs from January to May 2027, spanning five months. Its executive format combines online and on-site learning with practical activities and project work focused on real-world business challenges.
How much does the Master cost?
The participation fee for the International Executive Master in Systems Thinking for Sport & Entertainment is €8,500.
What language is the Master taught in?
All lessons and educational activities are delivered entirely in English, reflecting the international nature of the programme.
How can I apply?
Applications are submitted online through Politecnico di Torino's Apply@PoliTo portal, following the dedicated application procedure. To explore the programme, learn more about the application process and connect with the Master's team, you can request the full brochure using the "Receive the Full Brochure" button on this page.
What is the application deadline?
The stated application deadline for the International Executive Master in Systems Thinking for Sport & Entertainment is 15 December 2026.
