Our philosophy

      Juve’s history speaks for itself. 119 years of silverware have made the Bianconeri colours iconic and created a fanbase of millions of supporters around the world.

      It’s no coincidence the word Juventus means Youth. Founded and developed by young men throughout the club’s history, Juventus combines its historic legacy with forward-thinking targets in a teaching method that aims to convey values that go beyond the playing field. The past and the future are inextricably linked at Juventus, much like the white which embraces the black on our shirts.

      Young people represent the future and that's why J-Academy is so important.

      The philosophy at the heart of our work with young people is based around marrying the methodological and more specifically “football” side with an individual’s development as a human being.

      We aim to help children be the best they can and really believe that sport, particularly football, is a fundamental means of conveying educational values.

      Respect for teamwork, hard graft and good manners are three fundamental tenets of our approach. A well-behaved child, encouraged to act responsibly, will become an adult ready to enter the workforce and interact appropriately with society. As ever, respect for others is vital. In short, we want to develop people first, footballers second.

      J-Academy is open to young people aged 5-17 who want to pull on the Bianconeri shirt whatever their footballing ability. While the environment is less demanding and selective than the youth academy, it is founded on the same values.

      The method involves both the teaching and development of football and life skills, allowing the children to grow into young people. We start by introducing them to the game until they are fully mature, and not simply from a physical perspective.

      Starting with the fun and creative side of football, players take part in activities proven to be conducive to holistic development, in a safe and protected environment. Activities are based on the youngsters’ mental and physical wellbeing in order to make them independent.

      This project was created to transfer Juventus’ colours, methodology and values all over the world to as many boys and girls as possible, with the following aims:

      Enjoy, amuse and share.

      Be realiable, self - confident and play fair.

      Learn to win and loose with the same degree of dignity.

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