07 September 2026
A journey between past and present, inspired by one of football culture’s most iconic design languages. Juventus and adidas unveil the new adidas EQT collection, a capsule range that reinterprets the distinctive aesthetics of the 1990s through a contemporary lens, created for those who see football as an integral part of their lifestyle.
Worn by the Juventus players as they arrived at the Allianz Stadium for the match against AC Milan, the collection combines some of the most recognisable elements of the era with Juventus’ identity, resulting in versatile pieces that celebrate a passion for football both on and off the pitch.
The Juventus x adidas EQT collection brings together a range of apparel pieces, including a retro-inspired jersey, tracktop, pants, crewneck sweatshirt, half-zip top, t-shirt and shorts.
Rooted in the iconic design language of the adidas EQT franchise and expressed through a bold black, white and grey colour palette, the collection seamlessly blends football heritage with contemporary streetwear aesthetics.
Crafted with relaxed silhouettes throughout, the range delivers all-day comfort while maintaining a premium look and feel through lightweight technical fabrics and elevated detailing.
Drawing inspiration from the legendary adidas EQT collection of 1994, the assortment strikes a balance between archival influences and modern design, creating versatile pieces that transition effortlessly from matchday to everyday wear.
Celebrating the intersection of football culture and contemporary style, the collection reimagines the spirit of one of adidas’ most iconic product lines through the lens of Juventus, offering fans and consumers a fresh expression of sporting heritage.
The adidas EQT Juventus collection is available at adidas stores and on adidas.com, as well as at the Juventus Official Stores in Turin, Milan and Rome, and on the Club’s online store.
