Juventus have officially joined forces with Betera, the leader in the gaming market in CIS countries, in a partnership that marks a significant milestone not only for Betera but also for the entire gaming market in the CIS. Betera has been granted official betting partner status in the CIS countries, where it will provide a vast array of exclusive content and host unique campaigns for clients, such as special contests for its customers. These contests include offering the chance to win tickets to see the Bianconeri in action, Allianz Stadium tours with locker room and pitchside access, limited edition merchandise, autographed balls by Juventus Football Club stars, and more. The partnership, which will run until the end of the 2023/24 season, grants Betera the privilege to use the Juventus Football Club team’s images and hold events with their participation. Also, the Betera brand will appear on the LED boards at each home Juventus match in Serie A and Coppa Italia. “We are delighted to have signed a partnership with Betera, a prominent company in the gaming market,” announced Tiziana Di Gioia. The Juventus Chief Commercial Officer added, “The partnership will enable Betera to reach our fans in the CIS region by creating unique sporting experiences and exclusive promotions.” CEO of Betera, Mikhail Herasimovich said, “Juventus Football Club is not just a brand, it is a 125-year history of victories. We are very pleased that Betera has become a partner of one of the best football clubs in the world. I am absolutely sure that our collaboration will be bright, bold, and will bring emotions to the fans.”
