01 November 2026
Juventus and Fanatics present ‘Class of 1897’, the new collection launched today, 1 November, a date that coincides with the Club’s anniversary. This project celebrates the founding of Juventus and pays tribute to its origins, reinterpreting its identity through a contemporary lens.
The collection’s name references the year the Club was founded and the values that have shaped its history. The inspiration stems from the heritage aesthetic of American colleges, reimagined through a balance of tradition, elegance and a sense of belonging.
The garments stand out for their premium details and refined craftsmanship: direct embroidery and a dedicated label enhance the collection, whilst the numerous graphic references to 1897 form a visual narrative that bridges the past and the present.
With Class of 1897, Juventus thus celebrates its anniversary whilst looking to the future, in full alignment with the brand positioning “We Are Youth. Since 1897”: a story that began in 1897 and continues to evolve, both on and off the pitch, keeping alive the innovative spirit that has always distinguished the Club.
