28 October 2021
Important recognition, for a very important message. This time received from the ADCI (Art Directors Club Italiano) and the Clio Awards, a prestigious international award dedicated to the most effective and relevant campaigns and creativity in the entertainment, media and sports fields.
The Numbers vs Numbers campaign, created in collaboration with We Are Social, on the occasion of the International Day Against Discrimination 2021, has been awarded with 4 Clio Awards (including one gold and three silvers) and an ADCI Award. And this is a source of pride double: not only for the importance of the prize, but for the value of the message we wanted to communicate.
On such a symbolic day, we wanted to exploit one of our most iconic and representative symbols – the jersey numbers with which players and players took to the field that weekend – to further reinforce the message of the importance of fighting racial discrimination by providing, through statistics, a picture as real as possible of the current situation on the subject. The campaign was echoed online, through dedicated content on all our social networks and was accompanied by #DifferencesMakeTheDifference, a hashtag dedicated to the activities of the club that want to contribute to the fight against discrimination such as the school project “Un Calcio al Razzismo” (A Kick to Racism) and the podcast “Sulla Razza” (About Race).
Numbers vs Numbers received gold recognition for design and three silvers in the Social Good, Experiential/Events and Public Relations categories. Certificates of value of how Juventus has long been at the forefront of the fight against discrimination.