Juventus has partnered with DAKA Culture (DAKA), who becomes the Club's official player card partner in China. The two brands will collaborate together to launch various player card collections and digital content in the upcoming seasons. Founded in 2015, DAKA was the first player card issuer in China. The brand conveys its “collect what you love” value and has launched numerous collective products with the focus on sports, entertainment, arts, science and history in China. The partnership aims to offer Chinese fans more access to their idols. Together with Juventus, DAKA will launch a number of creative player card collections, as well special collections with player autographs and shirts. Federico Palomba, Managing Director of Juventus APAC, commented on the partnership launch, “The two highly synergised brands partnering is a crucial part of DAKA’s strategy to deeply commit to sports collective cards. The large fan base in China will enable DAKA to engage with more fans while DAKA’s Juventus co-branded products will bring the Club closer to our fans. We look forward to the win-win results for both brands.” Kenny Yang, General Manager of Shanghai DAKA Culture Development Co., Ltd. added, “It’s a great pleasure to partner with Juventus. Juventus has a remarkable presence in China and is well-followed and favoured by the fans. As its partner, we will offer better-collecting experiences by dedicating our efforts to create more innovative and adored collections for the fans.”
