12 May 2025
A dream that became a story. An authentic and unfiltered journey into the heart of Juventus Women. Tonight (Monday, 12 May, 2025), ’Dream like Juventus Women’ premiered at the Allianz Stadium, the latest Juventus Creator Lab Original. It is the first long-form documentary produced by a football club and distributed exclusively on TikTok, making it a revolutionary project that develops long-form storytelling while also maintaining the platform’s usual fresh approach to content.
’Dream like Juventus Women’ will be available exclusively on the official @JuventusWomen account on TikTok, as a 54-minute documentary packed full of real emotions, personal stories and exclusive images, and it is produced entirely in horizontal format. It is a project that represents the culmination of an increasingly ambitious partnership between Juventus and TikTok.
Our Women’s First Team arrived on TikTok in March 2024, and have since gone on to engage the community with exclusive content, behind-the-scenes storytelling and on and off-field emotions that have even taken viewers into the dressing room. In just over a year, the account has gained 1.6 million followers, and more than 230 million views, becoming a benchmark in the world of women’s football storytelling.
Going further, TikTok was the sleeve sponsor for the Women’s First Team in 2023/24, and the front-of-shirt sponsor for 2024/25. The partnership has also sought to promote the discovery of important themes to the community, such as #MentalHealth and #WomensFootball, while also expanding exclusive and relevant initiatives away from the app as well.
At the heart of the ’Dream like Juventus Women’ story is Caterina Rizzi (@caterinarizzi), a young creator and storyteller who takes us on a journey of discovery of the world of Juventus Women, and who lets us see through the eyes, minds, and words of five players: Sofia Cantore, Alisha Lehmann, Lysianne Proulx, Martina Rosucci, and Amalie Vangsgaard.
There are intimate interviews, personal reflections and stories of resilience, all interwoven with the team’s magical season on the pitch, which ended with the Bianconere winning the sixth Scudetto in their eight-year history. That, then, was the natural culmination of the story started by Juventus Women on TikTok.
It is a Juventus Creator Lab Original that serves as an example of how football can be told in an innovative and engaging way, bringing fans even closer together - a mission that continues to united Juventus and TikTok.
