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Federico Chiesa Back On Track | The first Juventus Creator Lab original production released globally today

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Federico Chiesa Back On Track | The first Juventus Creator Lab original production released globally today
Federico Chiesa Back On Track | The first Juventus Creator Lab original production released globally today
Federico Chiesa Back On Track | The first Juventus Creator Lab original production released globally today

9 January 2022, the Stadio Olimpico in Rome. 30 minutes into the first half, Federico Chiesa collapses to the ground, screaming in pain. He has torn the cruciate ligament of his left knee. A ten-month ordeal, during which Federico will have to rediscover himself as a footballer and as a man, begins here. By his side, his family, his teammates, the Juventus staff and a precious new love.

ONE STORY 10 MONTHS IN THE MAKING

"Federico Chiesa - Back on Track" is the first original production of Juventus Creator Lab, where all the club's digital content is conceived and brought to life. A documentary that, after its release in Italy, is now available - as of today Monday 6 March - all over the world, exclusively on Amazon Prime Video.

"Back on Track" is more than simple chronological retelling of Fede's path back to fitness. His recovery is told firstly from a medical point of view for the focus to then shift to his rehabilitation, with his own voice telling the story, but also the voices of all those that participated in his journey, as well as letting the images speak for themselves.

75 minutes in which we relive the story of his recovery, accompanied by Federico in all aspects of his life, sporting, professional but also with his nearest and dearest.

An unprecedented look into a unique moment - a star overcoming a horrific setback to shine again.

Juventus Creator Lab is the club’s new creative hub, where creatives with different talents - designers, video makers, writers, influencers, streamers, social media creators - join forces in a single production centre in the heart of the Bianconeri’s headquarters.

Juventus Creator Lab projects embrace stories for different fanbases - from the First Team, Juventus Women and Next Gen all the way to those champions that have made Juventus legendary or those, such as Team Jay, dedicated to the younger fanbase. A vast and varied production portfolio to satisfy the tastes of those that are already Juventus fans, but also to attract a new public, perhaps still distant from football, and draw them in to the passion of the most beautiful game in the world through the stories of one of the most loved teams.

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