04 September 2020
Juventus and Nilox will continue to team up for the 2020/2021 season after the success of last season.
In fact, the partnership that will link the club to the important Italian brand of electric mobility on two wheels is official, which in the last year, launched three models of scooters and seven new e-bikes, confirming itself as one of the protagonists of the e-mobility market.
Nilox will join the club with various visibility assets at the Allianz Stadium, on the website and on the Club’s official social media channels, offering its entire range of electric vehicles; In addition, new activation methods are envisaged, including the creation of cross-media content to promote the Nilox products that have been made available to the entire squad to move in a fun, agile... and green way!
"We are happy to give continuity to the partnership with Nilox which will allow us to communicate concepts to our fan base that are increasingly central to the lifestyle habits of all of us linked to eco-sustainability". With these words Giorgio Ricci, Juventus Chief Revenue Officer, expressed his satisfaction with the renewal of the partnership.
“We renew our partnership with Juventus, after the satisfactory results obtained last season. Thanks to the club's ability to interact with its very large fan base and visibility at the stadium, we have been able to increase our brand awareness and increase sales of our products. We are ready to reach new important goals together,” commented Giovanni Testa, General Manager of the Esprinet Group and Head of the Nilox Brand.
