14 September 2020
The agreement between Juventus and Raffles Family Office (RFO), that will see the Hong Kong-based multi-family office be the Club's Regional Partner in Asia for the next three years has been made official.
RFO now joins the Juventus brand across the Asian territories (including Greater China and Singapore), in which it operates on the markets, guaranteeing long-term services to its clients and families.
Juventus and Raffles have both agreed upon this partnership in the name of the values that they have in common, the importance of the family legacy, determination, decisiveness and confidence in their own means. The agreement provides for a series of marketing activations in the area, which will also involve Raffles clients and partners, while awaiting the return of the Juventus First Team to Asia in the coming years.
Commenting on the partnership, Giorgio Ricci, Chief Revenue Officer of Juventus said: “We are happy to welcome Raffles Family Office as an addition to the Juventus family. This innovative collaboration represents Juventus’ open and diverse strategy towards partnering with brands. Both our Club and Raffles Family Office share a solid synergy in our embracing and nurturing family legacy and heritage. We believe this partnership will undoubtedly support both brands’ aims to expand their horizons in Asia.”
Federico Palomba, Managing Director of Juventus APAC added: “This partnership, which is one of the very first since the establishment of our APAC Branch in late 2019, truly demonstrates the significant success of our presence in the market – particularly in Greater China. It also demonstrates immense value of the Club’s awareness and assets and Raffles Family Office’s expansive network. We look forward to bringing the partnership to life through the development of customised activations with Raffles Family Office that speak to the ideals of its distinguished clients.”
Finally, Chiman Kwan, founder and CEO of Raffles Family Office, stated: “Raffles Family Office is proud to support Juventus and become one of the Club’s strategic partners in Asia. The RFO-Juventus partnership is an emblem of the shared beliefs that both organisations live by – the importance of safeguarding family legacies, the value of dedication and unity and the tradition of innovating to conquer new horizons. We are excited to be associated with Juventus, which embodies our core ideal to create true value through exceptional execution in a dynamic and fun culture.”