08 February 2022
Juventus and Ariston, one of the worldwide leaders in the thermal comfort industry, and already regional partner with the club in China and Indonesia since 2021, are extending their regional partnership to Africa.
Growth, development and challenges: these are the key concepts of the shared mindset between the two brands, following the partnership’s claim when launched in Asia: “Challenges deserve Champions”.
Challenge is a value deeply rooted in the culture of both brands: Ariston seeks success with determination, aspiring to ensure comfort. Likewise, Juventus always rises to continuous challenges both on and off the field of play.
The partnership was launched during a presentation event broadcast directly from the Allianz Stadium. At the event the special guest was Juventus Legend, Fabrizio Ravanelli.
These were the words of Giorgio Ricci, Juventus Chief Revenue Officer: “Africa, with over 15 million of followers, represents for Juventus an area of key strategic importance, and Juventus academies in four countries (Morocco, Tunisia, Egypt and Nigeria) work relentlessly to bring our experience and values to many African soccer enthusiasts.
“We are delighted to be working with Ariston, the two brands share an immense synergy of true Italian heritage as well as innovation. It is really important to grow our interests over the region, in order to build successful and sustainable stories. There’s no doubt the partnership will create numerous sparks in this thriving market along the upcoming seasons.
“As in a real football team, where the differences of each player are essential to win the games, Ariston and Juventus will play together to deliver in Africa engaging initiatives.”
Laurent Jacquemin, Chief Executive Officer of Ariston Group, added: “I am thrilled to announce the new step of this partnership today, rooted in Italian excellence and with a global vision and reach, to win the great challenges of the African markets. Our commitment in Africa is paramount, with over thousands of distributors & partners and a broad range of products, including Electric, Gas, Solar water heaters and boilers, which makes us today among the leaders in the territory. Teaming up with Juventus in Africa further reinforces our position”. _