22 January 2021
“Challenges Deserve Champions”, that’s the definition of the Chinese regional partnership agreement, as well as the common point-of-view shared between the Bianconeri and Ariston - the leading international brand of the Ariston Thermo Group, one of the worldwide leaders in the thermal comfort industry.
Introduced in Fabriano, Italy, in 1960, Ariston is now a global leader in the heating and water heating industry. Ariston brings comfort to the homes of millions of families in the world every day, providing top of the range products, characterised by their high-end performance, everlasting quality and iconic Italian style. Thanks to these features, Ariston takes up the challenge to bring comfort to everyone, no matter the difficulty.
Paolo Merloni, Chairman of Ariston Thermo, commented: “I am delighted we are joining forces with Juventus. Ariston and Juventus share the common aspiration to succeeding, to never let go, to deliver, to create great teams. Teaming up with Juventus in China reaffirms our commitment to the Chinese market, a commitment we began 35 years ago with the aspiration to be one China’s leading brands in the thermal comfort sector. I am thrilled to announce this partnership today, rooted in Italian excellence but with global vision and reach.”
Federico Palomba, Managing Director of Juventus APAC added, “We are proud to welcome Ariston to the Juventus partnership family. The two brands share an immense synergy of true Italian heritage, as well as innovation. Our collaboration covers China, a very dynamic territory which plays a vital role for both brands. There’s no doubt the partnership will create numerous sparks in this thriving market along the upcoming seasons.”
Ariston and Juventus join forces focused on the challenge of the Chinese market, in what is set to be a great synergy between the two brands, that are both built on the same ideals of: Success, Determination, Challenges and Teamwork.