Juventus Football Club has prolonged its partnership with Betera, a leader in the Belarusian gaming industry, for the 2024/25 and 2025/26 seasons. Betera retains the status of Juventus’ Official Betting Partner in CIS and will have the right to use players' image in their marketing communication, create content with men’s first team players and provide customers with tickets for matches at the Allianz Stadium. For the 2024/25 and 2025/26 season, Betera will hold special contests for their clients with opportunities to win merchandise signed by Juventus players. This partnership, which is accompanied by exciting online and offline events, is a unique opportunity not only for the Belarusian gaming industry, but for all CIS in general. This collaboration is an essential part of Betera’s development strategy and brand philosophy. “The renewal of a partnership is an important moment for our Club, as it testifies the positive relationship we have with our partners and the value generated,” says Francesco Calvo, Managing Director Revenue & Institutional Relations of Juventus. “We are happy to continue to engage our fans with new contents and unique experiences whilst growing our presence in the CIS region.” “We’re glad to announce the extension of our partnership with Juventus,” says Betera Deputy CEO Mikhail Herasimovich. “During this partnership, we’ve implemented many collaborative projects, which gave an opportunity for the fans to be closer to Italian football, the culture and club. Our launched campaigns became the most successful and recognizable from a marketing point of view, the audience perception, and we were duly awarded ‘Brand of the year 2023’. “We will continue doing things which have already become a tradition: ‘Forza Betera’, an opportunity to win a tour to the Allianz Stadium and to be closer to the team, and we will also prepare new and unique projects for our customers.”
