19 July 2023
Juventus announces today - Wednesday, July 19, 2023 - a partnership with NEXEN TIRE, a global tire manufacturer.
This partnership was born from NEXEN TIRE's strong desire to collaborate with Juventus, which has always been considered a leader and standard-bearer within Italian soccer.
It is a collaboration sought by both parties because of their shared ambition to excel in their respective fields of expertise. For Nexen, this represents a step forward in sports marketing activities, with the aim of increasing brand awareness and football fan involvement in Europe. Passion, success and a huge following are the key ingredients of a collaboration that provides great visibility for NEXEN TIRE, both in person - during Juventus matches - and online, thanks to activations on the Club's digital platforms.
Furthermore, the partnership grants NEXEN TIRE access to unique hospitality experiences with customers and consumers in unique and memorable ways, activities that will create opportunities to forge lasting connections and strengthen brand loyalty.
The partnership was launched in early July at the Allianz Stadium, during an event attended by senior representatives of both companies, marking the beginning of an exciting journey together.
"We are delighted to announce our partnership with Juventus, a club known to have the largest fan base in Italy," said DC Kim, Vice President of Marketing and Sales Europe at NEXEN TIRE. "This partnership fits perfectly with our strategic plans to expand in the European market, especially with the upcoming launch of the second phase of our European plant expansion this year. The collaboration with this prestigious Italian soccer team offers great opportunities and will increase NEXEN TIRE brand awareness across the continent."
"We are thrilled to welcome NEXEN TIRE as our official tire partner," said Juventus Chief Commercial Officer Tiziana Di Gioia. "Their global reputation for producing high-quality tires aligns perfectly with our ambition for excellence. We are delighted to welcome NEXEN into the Juventus family as an official tire partner."