Juventus Museum sees big increase in festive-season visitors

The 2025 holiday period reinforced the Juventus Museum’s place among Turin’s favourite cultural experiences. 

Between Saturday, 20 December - the day of the game against Roma - and Tuesday, 6 January, 2026, the Juventus Museum welcomed 14,055 visitors, representing a 35% increase on last year’s figure of 10,374 for the same period.

This wave of excitement was no doubt fueled by the tribute exhibition ‘The Art of a Legend: Alessandro Del Piero Through the Eyes of Creativity’.

That exhibition was initially scheduled to run from 1-12 January, but was extended until 1 February by the Club due to its popularity among Bianconeri and football fans as a whole.

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