13 January 2026
We only announced it recently, and it's already generating buzz.
It's Juventus Play, Juventus' new TV channel.
More specifically, it's a FAST Channel, with FAST standing for "Free Ad-Supported Streaming TV."
This means you can watch it absolutely free of charge, without a subscription on Rakuten TV for now, but we'll soon expand the number of platforms and Smart TVs on which you can experience the Juventus world 24/7.
Juventus Play isn't an on-demand service, but a channel that broadcasts all day.
Our hope—let's say our ambition—is that the phrase "Put Juventus Play on" will soon become commonplace among all Juventus fans, because you can find interesting content at any time.
What kind of content?
Let's start with this week's event: on Sunday afternoon, January 18th, you can follow the 2026 Legends Cup LIVE and exclusively from the SAP Garden in Munich, which will see the Juventus Legends challenge those of Bayern Munich, Real Madrid, Celtic, and Eintracht Frankfurt, in a highly spectacular event.
Speaking of entertainment, this week you can rewatch Juventus Women's great victory in the Italian Super Cup (spoiler: watch it until the end...).
As you can imagine, there's a lot of football: all the matches of the two First Teams, women's and men's, and also those of the Next Gen team and the Under 20s, not to mention the great matches in our history.
Every Monday (depending on the football calendar), you can watch the most recent Juventus Women match (in this case, the Italian Super Cup); on Tuesdays, it's the turn of the men's first team and the match played the week before; on Wednesdays, at lunchtime, the recent Under-20 match; and at dinnertime, the Next Gen match.
Juventus Play will also allow you to open the doors of our boundless archive every morning, to discover stories you may have already heard and are happy to relive, or real gems of Juventus' past.
A few days before the men's first team's next match, specials and historic matches will be broadcast, so you can get fired up for Matchday!
Additionally you will be able to watch all the shows from the Juventus Creator Lab, from Originals to specials, from podcasts to goal compilations, from interviews to highlights.
And, if that's not enough, live events, pre- and post-match press conferences, live Juventus productions, and specials, such as those dedicated to the fortieth anniversary of the 1985 Intercontinental Cup or the "Portraits of Inclusion, Identity, and Youth" exhibition, currently on rotation.
But we can't tell you everything: if anything, our suggestion is: "Put Juventus Play on!"
