One of Asia's leading sports and entertainment platforms, OB Sports, has today become the latest Juventus Official Regional Partner, in what is a collaboration between two renowned brands. The mutual goal is to provide users with an exemplary sports and entertainment experience, through a comprehensive cooperation.\n\nOB Sports has long been committed to their goal of providing diversified and high-quality interactive entertainment experience for their audience, receiving wide-praise and industry recognition as a result.\n\nFederico Palomba, Managing Director of Juventus APAC commented: “We are pleased to officially announce the regional partnership with OB Sports, one of Asia's most reputable sports and entertainment brands. The two aspirational and impactful brands will create more experience and engagement to each other's fans and generate mutual success throughout the partnership.”\n\nWilliam Robert, Global Development Director and Spokesperson of OB Sports added: “Juventus' fighting until the end value and Live Ahead lifestyle share a great synergy with OB Sports' entrepreneurial spirit of striving for excellence. I believe that our partnership will be OB Sports’ most exciting crossover cooperation in 2020 which will generate a great number of unique sparks. Together with Juventus, we will bring more glamour and international influence on OB Sports and bring luxury entertainment experience to Asian customers at hand.”\n\nThe partnership will see OB Sports and Juventus launch joint online and offline entertainment activities, in concurrence with professional sports with the aim of further expanding each other’s international presence.