16 July 2020
It came to life from the strength of the Juventus brand.
It was modelled on the imagination of those who artistically interpreted our Icon.
It has grown thanks to the fans, whilst overcoming fierce competition.
And now…it is ready to be worn!
Innovating means: never stopping, involving fans and partners and the constant desire to reinvent yourself. And what better way to begin with what represents us most, the Juventus Icon.
That's why last April we launched an unprecedented challenge: to reinterpret the Juventus Icon in an artistic and imaginative way. It proved to be a very engaging proposal, which prompted you, the fans to participate in large numbers, letting your imaginations run free on the YourIcon.Juventus.com website. Of all the proposals, of which there were over 4,000, the entries were narrowed down to a “final five”. A vote held on the Socios platform helped decide the winning Icon, and this concept was brought to life.
First, it virtually appeared on a special edition of the Home shirt on eFootball PES 2020.
And now, it appears in physical form on the exclusive "YourIcon X Juventus" limited edition t-shirt, available today on our Online Store.
Don't miss out!