10 October 2025
Today - October 10th - is World Mental Health Day, and Juventus has once again strengthened its commitment to mental health, continuing to place a comprehensive culture of well-being and support at the centre of our Club.
Launched in 2023 and involving the Men’s and Women’s First Teams, team staff, and influential personalities from around the world, Stories of Strength was created as a platform to break the stigma around mental health, spark dialogue, and encourage people to share their experiences.
The initiative has now evolved into a new format, turning the spotlight onto our fans. With the support of digital creator and storyteller Hunter Prosper, supporters were invited to share moments when they didn’t feel strong, turning anonymous stories into a collective narrative. Their voices reflect what has defined our youthful spirit: the courage to face challenges, speak freely, and grow together. At the same time, this act ignites a global call to action, inviting our community to join the conversation online through comments and messages, proving that sharing is the first step.
Alongside these external initiatives, Juventus for the second year will also renew T.E.A.M. Strength (Tools for Empowerment and Mental Strength), an internal programme launched in 2024 in response to a company-wide wellbeing survey. Guided by the Juventus’ Psychological Team, the project brings expertise and tools into the daily life of the Club with the aim of fostering a culture of wellbeing and psychological resilience.
Mental health concerns each one of us. And despite those moments of feeling fragile, sharing is never a sign of weakness; it is the truest act of strength.
Now we turn the question to you: when was a time you didn’t feel strong? Share your story – because together, we can make strength a collective effort.
We are Juventus. We are Youth. Since 1897.
