22 March 2023
It is already a memorable season for the Juventus Next Gen project. Blossoming talents like Nicolò Fagioli, Matias Soulé, Samuel Iling-Junior and Fabio Miretti now feature regularly in the first team, where also Enzo Barrenechea has begun to show off his skills. Players who have not suffered any drawbacks from the step up from Serie C to the top flight.
However, it is a year to remember not only for the breakthrough of these rising stars, but also because Massimo Brambilla's Next Gen have managed to reach the final of Serie C’s Coppa Italia. Juventus Creator Lab has decided to tell the story of this memorable feat in an equally memorable way with “We The Next Gen”, a five-episode series distributed exclusively on TikTok from March 22nd.
For the first time a European football club has developed a native format on the entertainment platform which has rapidly become a reference point for an ever expanding audience. The series has been developed respecting the specific features of the platform, from vertical shooting methods to episode length, and above all following the immersive and creative storytelling typical of TikTok.
Over these five episodes of "We The Next Gen" Juventus Creator Lab will take you behind the scenes of the team that will play the second leg of the Serie C Coppa Italia final in Vicenza on 11 April. A story told personally by those that have achieved this amazing cup run, the emerging talent of Juve’s second team. They will be the ones to take us into life inside the dressing room and outside of it, showing a footballer’s reality in a completely new way, in line with the style of the platform. Between ambition and injuries, the seriousness on the pitch and moments of fun off it. "We The Next Gen" will be distributed on a weekly basis exclusively on the @juventus TikTok profile. There are two episodes scheduled for March, on 22nd and 29th, and three for April, 5th, 11th and 19th.