With Hurrà Juventus, the club’s long-running publication, turning 100 today, Juventus Museum this evening opened its doors to present an exhibition dedicated to the magazine: “A century of Hurrà – Juve as told by its newspaper”.
The inauguration, which was held in front of the press, was also attended by president Andrea Agnelli, Donna Allegra, Giuseppe Marotta, Juventus’ hierarchy and the two trophies won by the Bianconeri this season.
CEO Marotta, who handed the Scudetto and Coppa Italia over alongside Donna Allegra, began the event by saying: “These are pages of history that can be neither erased nor forgotten because they play an integral role for the club.
“The Scudetto is a result of an ongoing winning tradition, complying with the club’s glorious history. This museum is full of trophies all won with elements which bear the fruit of success: hard work, talent, love and passion. We hope to see each other in this same place next season, with a more important title.”
Donna Allegra also went on to profess her pride at the Bianconeri’s extraordinary 2014/15 season: “We’ve succeeded in securing our tenth Coppa Italia, a trophy which is close to Andrea’s heart because it was his father’s dream to win it.”
Juventus Museum president Paolo Garimberti, who added the two trophies to the exhibition, was next to speak, citing the importance of Hurrà Juventus, now commonly known as HJ Magazine.
“This exhibition is not only dedicated to Juve, but also to the change the club has gone through over the years regarding its customs and styles. Hurrà Juventus has told this perfectly, even recounting the footballers’ personal lives. The magazine has a very important cultural aspect and if you’re not conscious of the past, you can’t build the future.”
Hurrà Juventus, which went to print exactly a century ago on 10 June 1915, has become a household name for Bianconeri supporters far and wide, giving them an insight into the Juventus world, access to behind the scenes footage and a plethora of exclusive content.
And the exhibition, curated by Jtv journalist Paolo Rossi and HJ Magazine’s director Fabio Vergnano, chronicles the publication’s incredible journey through the various covers and unforgettable images which have made it a cornerstone of the Old Lady’s history.
“A century of Hurrà – Juve as told by its newspaper” becomes the fourth display held by Juventus Museum, following in the footsteps of “On Mondays we talked football. Agnelli - Juventus: 90 years of Bianconeri passion", “Pitch invasion”, inaugurated in collaboration with the Galleria d’Arte Moderna (GAM), and “Enrico Paulucci, painter between the posts.”
Since opening in May 2012, the Bianconeri’s stellar attraction has crossed the 500,000th visitor mark (with 70% of these individuals also undertaking a stadium tour), as well as being ranked 44th in terms of Italy’s most visited museums according to the highly-regarded “Giornale dell’Arte”.
From tomorrow, Thursday 11 June, the “A century of Hurrà – Juve as told by its newspaper” exhibition will open its doors to the general public, who will be able to enjoy the splendours of the magazine as well as having the opportunity to adorn the cover courtesy of an interactive touchscreen.
The exhibition’s opening hours are as follows:
Monday to Friday: 10.30 CEST to 18.00.
Saturday, Sunday and bank holidays: 10.30 to 19.30
Ticket prices: €18 – Museum, Stadium Tour and Exhibition. €12 – Museum and Exhibition. €5 Exhibition only.
There are also reduced rates on offer for Under 16s and over 65s, groups and both Juventus Member (€15) and Juventus Club Doc subscribers (€10).
For further information and how you can book your visit, please click here.