Juventus President Andrea Agnelli and UNESCO Director-General Irina Bokova will today be unveiling the “Colour? What Colour?” report during a press conference at the UNESCO headquarters in Paris, which is scheduled to begin at 15.00 CET.
First announced in May 2014 and financed exclusively by Juventus, the finished article, written by ESSCA School of Management duo Professor Albrecht Sonntag and David Ranc, looks into the relationship between the phenomena of discrimination and opposition to inclusion in sport around the world.
The document, compiled through research and surveys involving an international team of experts, researchers, football managers and officials, will provide a useful analytical tool for all stakeholders in sport, who have been striving to tackle the problems of racism and discrimination for many years.
This report is just the latest in a line of Juventus and UNESCO initiatives rolled out since the collaboration began back in May 2014, when Agnelli and Bokova signed an agreement in Paris.
One of the first events to take place as a product of the relationship was the UNESCO Cup on 2 June 2014, which saw Juventus Legends take on their Real Madrid counterparts in a charity match at Juventus Stadium. This was followed up on 8 September this year, with Boca Juniors providing the opposition for another evening of solidarity.