Juventus’ ever-growing global presence received further confirmation on Friday, as representatives of Bianconeri academies and camps in 19 different countries attended the first ever J-Academy Partners Meeting at Juventus Stadium.
The purpose of the two-day event ending on Saturday is to tighten ties between the club and its academies and camps by providing information and advice in areas of communication, digital marketing, sponsorships and merchandising to help its various partners in the running of recreational activities that involve more than 15,000 children each year in 80 locations around the world.
“The soccer schools represent a very important project for us. As our name, Juventus, implies, youth is in our DNA. We want to educate the children by spreading our core values as a club,” opened Silvio Vigato, Head of Brand, Licensing and Retail.