Now the staple of any visit to Turin, let alone to Juventus Stadium, the club’s J-Museum has recently surpassed the latest in a series of impressive landmarks, welcoming its 700,000th visitor just a few days ago.
Whether during the week or before a big game, an ever-growing number of supporters continue to head to the home of Bianconeri history for a one-off tour of Juve’s past and present; in fact, the Museum has enjoyed a 12 per cent increase in visits relative to the same stage last year and a full 25 per cent on the year before that.
Since its inauguration on 16 May 2012, the Old Lady’s archive has gone from strength to strength now boasting over 400 unique pieces of Juve memorabilia, not to mention special match jerseys of the team’s “300 club”, featuring the likes of Alessandro Del Piero, Gianluigi Buffon and most recently, Giorgio Chiellini.
Not merely a place for cherishing the club’s glorious past, but also a hub of innovation, J-Museum has also hosted four temporary exhibitions, a permanent J-Sport collection, as well as organising the well-attended Stadium Tours (over 15,000 visitors since 2012) and the recently launched Juventus City Tour.
As the numbers show, a visit to Turin just would not be complete without a stroll down Bianconeri history! Now for 800,000…