01 November 1897
Juventus has today presented a new Regional Partnership with International Bank of Azerbaijan during a press conference held in the country’s capital city, Baku.
Present at today’s unveiling of the three-year long agreement were Deputy CEO and CFO IBA Ulvi Mansurov, Head of Global Partnerships and Corporate Revenues at Juventus Giorgio Ricci, Juventus Legends president David Trezeguet and J-Academy sporting director Gianluca Pessotto.
As Official Regional Partner, IBA will be able to promote its own products and services using Juventus’ logo as well as images of Bianconeri players in any activities and forms of communication within Azerbaijan.
“This is the fifth regional partnership we have signed in the last 16 months, confirming Juventus’ continual growth on an international level,” declared Ricci.
“We are proud to be working in a country of great potential such as Azerbaijan and to collaborate with an organisation as prestigious as the International Bank of Azerbaijan.”
Echoing Ricci’s enthusiasm for the project, Mansurov said: “We’re delighted to announce this very important partnership with the most successful club in Italy which both complements and strengthens the work that we are doing for young people in Azerbaijan and which will allow us to teach them the core values that Juventus displays on the pitch every day around the world.”
At today’s press conference, Juventus also announced the opening of a new J-Academy based at the Inter Arena in Baku.
This project, unveiled by Trezeguet and Pessotto, is aimed at facilitating the growth of youth football in the country and improving the infrastructure of the game in Azerbaijan.
IBA intends to increase its commitment to the development of sports initiatives in the country and, having bought the naming rights for the aforementioned Academy, will see its logo on the back of all jerseys worn by children in training sessions held there.
