The manual will also be an important tool as far as the "Gioca Con Me" initiative is concerned, which enables a total of 60 youngsters between the ages of five and 17 to train with Juventus Academies in their countries, completely free of charge. The project – which has been running in Turin since 2012 – aims to make it easier for young people belonging to the more disadvantaged social classes to be able to practice sport. The project uses football as a catalyst to promote a culture of respect, tolerance and social awareness.
The initiative presented today is part of Juventus’ wider sustainability strategy. Juventus maintains an open, innovative approach in order to define a sustainability strategy that is fully integrated within the club’s business operations and ensures a comprehensive sustainability governance policy.
Commenting on today's events for Juventus was J|Academy sporting director Gianluca Pessotto, who said: "It's a very important day. We have the opportunity to equip our coaches with greater knowledge and information regarding the club's aims, enabling them to convey Juventus' educational aspects as well as technical ones. Then again, it's our aim to develop the youngsters as men and people before footballers. This, naturally, comes through the principles of the game of football. "
"In light of these objectives, the "Gioca Con Me" project also takes on a big importance. Football is all about integration, as well as fun and passion. We want to hand many youngsters the opportunity to enjoy a unique experience with us and understand our values. We've seen this in Turin and the project will now be rolled out in the rest of the world."
In the video below, Philipp Muller-Wirth, UNESCO's Executive Officer for Sport, discusses the day's events and the relationship between UNESCO and Juventus.