Juventus is delighted to announce a new Partnership with a very prestigious brand: M&M’s® - one of the iconic brands of the American multinational company Mars. This partnership confirms the pull of Juventus to innovative brands who are leaders in their respective sectors and always on the lookout for new forms of communication.
M&M’s®, famous across the whole world for their ‘lens-shaped’ chocolates, are synonymous with fun and sharing. This is the basis of the Partnership with the Bianconeri club: the common aim of granting moments of leisure and entertainment, as only football knows how, to all generations of fans.
The M&M’s® brand is globally recognised through its characters – called Red, Yellow, Green, Blue, Brown and Orange – who represent the brand on TV, on digital channels and all forms of communication and which, as of today, will begin a fantastic, new adventure by joining Juventus.
Each M&M’s® character is now a part of collective imagination, becoming genuine cult figures to represent, in an innovative and entertaining way, a brand that owes its worldwide success to its ability to win over the hearts of young people whilst remaining with them throughout adult life.