On 21 March, the International Day against Racial Discrimination, Juventus and UNESCO launched an online campaign, which a few days later (on 6 April, the International Day of Sport for Development and Peace) led to the start of a global contest, designed to share stories of social inclusion via football.
A jury then selected ten photos which best represent how sport is a tool to combat discrimination and promote social inclusion. These photos take centre-stage in the video "Football's power to overcome discrimination", with which Juventus and UNESCO are participating in #FootballPeople Weeks, a campaign launched by FARE ("Football Against Racism in Europe"), a network partner of UEFA who operate in 35 European countries, which will involve over 100,000 people in more than 2,000 events between 11-25 October.
Juventus believes in the power of football as a tool to fight against any form of discrimination linked to sex, race, religion, disability, age, ethnicity, origin or economic status. For this reason, on the first day of #FootballPeople Weeks, the club has launched this video, with the purpose of combatting discrimination and celebrating diversity in football, in line with the objectives of the campaign.