19 December 2018
Twenty million followers. 20,000,000. That's the extraordinary milestone Juventus' official Instagram profile reached today – an immense figure which reflects the club's exponential growth on one of the most popular social media platforms.Since 1 July this year, Juventus' profile has grown more than any other European football club's, both in terms of overall growth (+ 9.97 million followers) and in percentage terms (+ 99.57%). In August, Juve passed the 14.2 million mark and became the football club with the fourth biggest following in the world, after Real Madrid, Barcelona and Manchester United. The Bianconeri also lead the way on Instagram in terms of average engagement rate (source: CrowdTangle).In the same period of time, our official Instagram profile recorded five billion impressions and reached over 860 million users (source: Iconosquare). In November, its 55.2 million interactions lifted Juventus' profile to first place among all sports teams in the world (source: @DeportFinanzas).These are astonishing figures and we can only thank all those who not only follow us but comment on, share and interact with our posts. Not that we're stopping here, of course. Because our motto – to quote our Christmas slogan – is Level Up Your Instagram!
