There have been two occasions when strikers have decided TIM Cup ties against Atalanta in Juve's favour: in 2002 and again in 2017.
Juve strikers vs. Atalanta in the TIM Cup
In the TIM Cup quarter-finals Atalanta are in front by a goal to nil in Turin, however Juve reply immediately through Nicola Amoruso who chests down the ball outside the box before shooting at goal to equalise.
Again it's Amoruso, who puts Juve 2-1 in front by getting on the end of a through ball and keeping his composure to slot past the keeper.
Juve's third goal of the night comes courtesy of Uruguayan striker, Marcelo Zalayeta, who collects Gianluca Zambrotta's centred ball from the right, before spinning and shooting with his left to score.
With Juve 3-1 up, the Bianconeri would go on to win 4-2 on the night with Amoruso completing his hat-trick from the spot eight minutes from time.
In the quarter-finals again, and it's a spectacular goal from Paulo Dybala!
Mario Mandzukic heads down a cross from the left and La Joya hits the ball first-time to give Etrit Berisha no chance in the Atalanta goal and mark the first appearance of the 'Dybala Mask'.
After setting it up Dybala, the Argentine returns the favour to his Croatian strike-partner, as La Joya plays in Mandzukic with a great pass and Juve number 17 finishes with aplomb to put Juve 2-0 up on the night, that they would eventually go on to win 3-2.