Juventus at the Milan Design Week 2018

Design and sport will be key players at the group exhibition U-JOINTS, organised as part of the Milan Design Week 2018 (17-22 April) in collaboration with Juventus.

In a space (at Via Archimede 26 in Milan) built around a large circular bench, commissioned ad-hoc by the American designer Jonathan Nesci, "UNDICI" – the new branded experience format of Juventus – will be revealed for the first time: a convivial space, able to offer an entirely Italian experience, founded on the four pillars PLAY, LEARN, EAT and SHOP and entrusted to Segafredo Zanetti, master franchisee of the project.