16.11.2018 17:00 - in: Sponsors S

M&M’s announced as Juventus Women shirt sponsor

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When Juventus Women take to the field on Saturday afternoon in Vinovo to face the Pink Bari in the league, there will be a wonderful...and tasty addition to their jerseys.

Starting from this match, the Bianconere will have M&M's as a second sponsor on their shirt, present for all of the games that they will play in both the league and in the Coppa Italia.

The agreement further consolidates and expands the partnership signed last year with Mars, which has been renewed until 2021. It's a bond that shares the common ground of values, involving innovation and the promotion of talent, which Mars have historically been a part of, including gender diversity on an international scale.

This is the reason for the renewal and expansion of the partnership between Juventus and Mars. With both companies sharing an aligned vision for growth of the Juventus Women project, as the club were one of the first to truly invest in women's football in Italy, whilst Mars obtained fourth place in the Best Workplaces for WomenTM and Great Place to Work ® in 2018.

"We are particularly pleased with the renewal and expansion of the Partnership with Mars and with the M&M's brand - commented Giorgio Ricci, Juventus' Chief Revenue Officer - A global brand that has embraced the Juventus Women project, confirming their commitment, like us into the innovations that the football world presents. This is why, together with Jeep, M&M's will appear on the shirt of the Women's First Team."

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