The partnership between Juventus and Balocco, together since 2010, has been renewed until the 2021/22 season. The confectionery company will thus continue to be the Official Partner of the Juventus club for the next three seasons, bringing the total duration of the relationship to 12 years.
Balocco thus becomes one of the longest-lived partners in the history of Juventus, confirming the great harmony created between the two companies over the years, punctuated by innumerable sporting and corporate successes, achieved through shared and central values for both companies, such as commitment, tenacity and team spirit.
Giorgio Ricci, Juventus Chief Revenue Officer, underlined the club's satisfaction with this renewal, signed with a partner so deeply tied to the Bianconeri colors: "This agreement makes us particularly proud because it will celebrate over a decade spent together with Balocco. We are happy to have in our family a historic partner that represents the Italian food tradition with which we have shared and we want to continue to share great successes both on and off the field. "
"It seems like yesterday when, in October 2010, we started sponsoring Juventus,” reiterated Alberto Balocco, President and CEO of the Family Company founded in 1927 in Fossano. “These nine years have literally flown. First as a Jersey Sponsor, then as an Official Partner, we’ve had the luck and honour to share with Juventus many successes, both sporting and professional. The renewal for another three years stimulates us to reach further and prestigious goals together.”