You can already get the sense of the success of the Juventus Summer Tour 2019: Powered by Jeep just by looking at the packed stadiums, or the endless rows of fans in front of the hotels and airports, or the sea of Black and White shirts that poured into the Fan Zone every day. Then, when the statistics arrive to confirm the visual perception, the satisfaction is instantly doubled, because never before has the Bianconeri’s summer tour brought together the Juve population like this: Over 165,000 spectators attended the games of Maurizio Sarri's men, with the first sell-out coming in Singapore in the game against Tottenham, that saw 50,443 fans present at the stadium, and then 48,646 in attendance in Nanjing for the clash vs. Inter. Finally, the Bianconeri’s final stop in Seoul for the game against Team K League saw 66,000 seats all taken in the World Cup Stadium, with all these numbers demonstrating a passion for Juventus that knows no borders, even on the other side of the world.
Furthermore, the stadium saturation average was 97%, a number that is even more impressive, when taking into account the growth from previous summer tours, starting at 34% in 2016, when the Bianconeri visited Australia and Hong Kong, then 73% and 82% from the last two tours, both taking place in the United States in 2017 and 2018 respectively.
“It was an exceptional tour. We visited four major Asian cities: Singapore, Nanjing, Shanghai and Seoul, in three different countries, where we either played or created exciting events that allowed us to reach so many of our fans”, underlines Giorgio Ricci, Juventus Chief Revenue Officer.
The Bianconeri following was numerous wherever the team went, including at the Juventus Village in Shanghai, the city where the team took part in the official launch of the Away Kit, but that didn’t host a match. Despite this, the magnificent structure of the Juventus Village, located at the foot of the Oriental Pearl Tower was a constant point of reference for the thousands of fans, who were not only able to watch the match against Inter in Nanjing together at an official watch party, but could also enjoy a unique atmosphere full of Bianconeri affection, pride, enthusiasm.
“We found a surprising closeness and warmth, with full stadiums and a lot of passion for the Bianconeri colours - continues Ricci - It demonstrates that our brand is constantly growing in these territories, and it will be even more a part of our daily commitment to continue to strengthen the bond through our digital channels and through activities that we will carry out either directly or through our local partners.”