21 August 2019
Looking ahead and driving change, also means looking towards the distant reality and strengthening one's presence in the world. This is one of the principles that inspires the international activity of Juventus, and one that has been realized through the opening of a division in Hong Kong.
The presence of Juventus in the APAC region is nothing new. The three Global Partners (Konami, Ganten and Linglong), along with the two Regional Partners (China Merchants Bank and Costa Cruises) are all present within this territory. In addition, there are ten Juventus Academies that have been introduced across these regions: six in China, one in Japan, Vietnam, Australia and New Zealand; and, of course, without forgetting the Juventus Summer Tour that took place a month ago.
Now, however, the change of perspective is evident. In fact, by establishing its own base of operations in Hong Kong, the company is expressing its strong desire to move closer to 171 million potential fans, and to lay the fundamentals for long-term planning with structured foundations. The opportunity to learn more about the oriental and Chinese culture and the APAC markets in particular, and at the same time, the chance to bring fans closer to the history, values and uniqueness of Juventus, will allow the club to increase its fan base and to enhance brand recognition.
The Hong Kong branch, thus, becomes a point of reference to understand more clearly the needs, passions and aspirations of the Juventus fans in Asia-Pacific; but it’s also a tool to learn more about the companies and brands that invest in sports and communication, to have a closer relationship with traditional media and local social media and, not least, with government agencies interested in the development of football.
Thanks to the Hong Kong office, Juventus will be able to move closer to its Asian partners by offering them a better service and more innovative activations; therefore, making the partnerships even more valuable.
The Hong Kong branch, which will be located in the central part of the metropolitan area, in one of the most renowned business districts in the world, will be led by Federico Palomba, Managing Director of the Hong Kong branch, who will report to Giorgio Ricci, Chief Revenue Officer of Juventus. Working alongside Federico Palomba will be a group of local talent, who boast different experiences and professional skills: among them, there will be professionals in Business Development, Partnership Activation, Digital Marketing, Merchandising and e-commerce.
